At the heart of the community of Prairie du Chien are its riverfront and downtown areas. The historic relationship of the downtown to the river is as important today as it was in the past. Currently, both of these assets are underutilized, but both have great potential to attract and accommodate visitors interested in outdoor recreation and history, while still serving as a retail and civic center to residents. The greatest economic potential for downtown Prairie du Chien is its position within a historical and natural resource rich area. Downtown Prairie du Chien’s primary economic opportunity is to become a regional outdoor recreation and tourism destination, while maintaining its identity as the community service center that includes retail and housing geared toward local residents. Downtown Prairie du Chien’s current role as a community service district will be expanded to that of a tourist destination and draw.

REDEVELOP RIVERFRONT: The riverfront redevelopment will be the economic catalyst to greater downtown revitalization. The development of the River Roadhouse, a multi-use entertainment complex and Mississippi Outpost, provides an excellent opportunity to draw local residents and visitors to downtown Prairie du Chien.

TOURISM CLUSTER AND RIVER COALITION: Today a cluster of tourism-based activities exists between Prairie du Chien and the surrounding communities. All the communities, businesses, and cultural attractions could benefit from the development of a synergistic relationship between the communities and businesses of Prairie du Chien, Wisconsin and Marquette and McGregor, Iowa. The development of a Mississippi River Coalition could enable these communities to tap into resources for which they would not be eligible as an individual community.

ENHANCE OUTDOOR RECREATION THEME AND BUSINESSES: Located in Wisconsin’s driftless region just north of the confluence of the Wisconsin and Mississippi Rivers, Prairie du Chien is rich in natural resources and outdoor recreation amenities. From hunting and fishing to boating and canoeing to hiking and wildlife viewing, this area has something to interest a diverse group of active and passive recreationists.

ST. FERIOLE ISLAND AND DESTINATION ACTIVITIES: The historical importance of St. Feriole Island should be celebrated. Significant investment and attention has and continues to be invested into the island. St. Feriole Island could become an enhanced visitor destination accessible not only by automobile but by boat, rail, bicycle, and foot.