The Colgate Country Showdown is a nationwide radio promotion that searches for the best country music talent in the United States.  Along with WQPC 94.3FM, Downtown Prairie du Chien hosts the singing competition on Blackhawk Avenue drawing thousands of supporters and music lovers together for a festive summer night.

The contest winner, chosen by a panel of judges, advances to a state competition later in the summer.  A street dance continues after the winner has been announced, and the good times last well into the night.